Business planning guide

Strategic planning:

  • Master-level growth,marketing,and financing strategy 
  • Thorough market analyses,profile of competitors,and competitive analysis 
  • Access to market research via multiple subscription 
Step-by-Step guide to creating a business plan 

Step 1: Executive summary 
This opening section kick-starts your business plan and briefly outlines the key points of your plan. The goal here is to explain what your company does and why it will be successful. Include a company mission statement (I.e., what your ultimate goal is As a business-in just a sentence or two.)

Step 2: Buisness Description 
This section leads off the main portion of your business plan. In it, you’ll go into more detail on what your company does, and what solutions it will bring to the marketplace. In this section, it’s time to get specific and detail what product and services you’re developing and what customers you’re targeting. Include a brief history of your company and mention any top-level talent you have abroad to get your company off the ground.

Step 3: Market Analysis 
In this section, you’ll detail the marketplace you’ll be competing in. Where are the best opportunities in your market? What is the marketplace? Who are your competitors? What are their strengths and weaknesses? What is the leading marketplace product or service, and what are you doing to improve on the leading products or services? Financing companies want to work with differentiators, and they’ll want to know what separates your business from the pack. Here’s the place to tell them exactly that.

Step 4: Company Organization 
How will your company operate (I.e., as a partnership or as a corporation primarily), and who will be the key decision makers? How will the company be structured legally? What is the management hierarchy? Who has ownership of the company and at what percentage? These are the primary questions you’ll need to answer in the company organization section of your business plan.

Step 5: products or services provided
What will your company produce, and how will it benefit customers? What kind of research and development have you already put into your company and what results are you getting-and expecting? Also, how will you market your product or service to customers? These are the questions you’ll need to answer in this section.

Step 6: financial outlook 
In this section, you’ll need to lay out your financial projections for your company. If your company is already up and running, list any income statements and cash flow numbers for the past several years, if possible. Do you have any outstanding loans? What does your balance sheet look like? What are your quarterly projections going forward? Company funders consider this the most important section of your business plan, so be thorough as  accurate as possible in presenting financial data to your readers- they’ll be pouring over every word and every digit to judge whether there’s a good business opportunity here or not.

Step 7: Summary 
Close your business plan with a pitch for funding, and list any supporting data,graphs, and charts that bolster your pitch. Make it clear what you’re looking for financially from financiers- equity,a partnership, or a loan. Provide a ballpark estimate of the funding you need and make it clear whether you’re open to a negotiation. A company that knows how much it needs will be taken seriously by funders and financiers.

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